A brand overhaul to match the new product offering, showroom and surroundings
Rubicon reimagined the Harvey’s Select brand identity to reflect a new showroom, refined products, and Cotswold elegance.
A high street presence for more than 75 years, Turners was facing increased competition from other independents and chains which was adversely affecting footfall and custom.
We like to immerse ourselves in our clients’ operations so as well as having a meeting with the owner Peter, we spoke to staff and attended eye appointments to get a better understanding of the business.
What we found was a highly knowledgeable, friendly staff offering a level of eye care far greater than most of its competitors, with a passionate owner who was also a Senior Optometrist at Bristol Eye Hospital.
We created new branding for the opticians, which included a more contemporary logo and a consumer tested USP-led engaging, direct mailing piece that included new team photography, comment from the owner and testimonials for validation.
A shop refit was undertaken by Turners to coincide with the unveiling of the new brand and distribution of the promotional piece. The success of the refresh increased calls and footfall by 32% and gave the client the added confidence to expand by opening up another shop on the other side of town.
The brochure has gone down a treat Steve. Our existing customers are calling saying how impressed they are and new customers are starting to book in already.
Rubicon reimagined the Harvey’s Select brand identity to reflect a new showroom, refined products, and Cotswold elegance.
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