Hello Switzerland

Five years of crafting a magazine to inspire international life in Switzerland

The challenge

Hello Switzerland approached us at a pivotal moment in the life of their magazine. The publication had a loyal readership of expats and individuals preparing to relocate to Switzerland, but it needed a refreshed identity—something visually engaging, modern, and capable of reflecting the richness of international life. The editorial team supplied strong written content and a library of high‑quality photography, but the magazine lacked the cohesive design and structure required to bring those elements to life. Our task was clear: reinvigorate the publication, elevate its visual impact, and create a magazine that would guide readers through the complexities of moving abroad while celebrating the unique culture and opportunities Switzerland offers.

Our approach

We stepped in as the design and artwork partner, taking full responsibility for the visual direction of each issue. While we were not involved in editorial development, we worked closely with the team to understand the themes, tone, and purpose behind every edition. The photography provided was exceptional. Rich, vibrant, and full of character which allowed us to build layouts that felt immersive and emotionally resonant. We focused on clarity, readability, and a clean visual hierarchy, ensuring that practical information on work, travel, housing, and lifestyle was easy to navigate. Each issue was crafted with the reader’s journey in mind: from early relocation planning to settling into Swiss life. Over time, we refined templates, introduced new visual motifs, and ensured the magazine maintained consistency while still evolving creatively. Our role became a long‑term partnership, supporting the publication’s growth and helping it remain relevant in a competitive relocation landscape.

The results

The redesigned magazine quickly became a trusted companion for expats and soon‑to‑be residents of Switzerland. For five years, we continued to produce each issue, ensuring the magazine remained polished, inspiring, and aligned with the needs of its international audience. When Hello Switzerland was eventually acquired by a larger relocation services provider, the magazine had already established itself as a valuable resource, one that supported thousands of readers through the challenges and excitement of moving abroad. Our contribution helped shape a publication that not only informed but also inspired, capturing the spirit of Swiss life and the possibilities it offers.

A big ‘Thank you’ to Rubicon for the amazing work they have been providing for our ever-demanding brand. We are constantly impressed by Rubicon’s creativity, attention to detail, impeccable client service and ability to meet even the tightest of deadlines. Bravo!

Irina Ghita, Communications & Marketing Associate, Hello Switzerland