Building a brand that champions neurodiversity and inclusion
A bold new brand identity that captures the spirit of neurodiversity, inclusion, and growth—helping Inclusive Change communicate their mission with clarity, confidence, and humanity.
After a major brand harmonisation, Hamilton Fraser Total Landlord Insurance turned to us with a challenge: create a standout online campaign that would cut through the noise, boost web traffic, drive enquiries, and ultimately ramp up conversions in an increasingly competitive market. The campaign had to stay true to the brand’s voice and core messaging while making a splash across all digital channels.
We set out to design a campaign that wasn’t just on-brand—but also fun and memorable. While no company is ever truly flawless, a deep dive into customer reviews revealed something special: Hamilton Fraser’s service was, in their clients’ own words, “practically perfect.” That sparked the playful alliteration: Practically Perfect Property Protection.
With a highly anticipated nanny-themed film about to hit cinemas, we leaned into the cultural moment. A bespoke photo shoot brought the idea to life, setting the stage for a series of eye-catching emails and online banners. The theme of protection was central—nothing says security quite like an umbrella. To showcase one of Hamilton Fraser’s unique selling points—dedicated, named contacts for every customer—we wove that personal touch into the visuals and messaging.
In total we created the visual content for 10 different emails and four suites of animated banner adverts over the course of six months. We oversaw the photo shoot, created the copy and subject lines and designed, built and tested the emails.
This looks amazing! You’ve done such a great job at capturing the essence of what we were after and I love the attention to detail.
Ioanna Drymoni, Digital Marketing Specialist,
Hamilton Fraser Group
A bold new brand identity that captures the spirit of neurodiversity, inclusion, and growth—helping Inclusive Change communicate their mission with clarity, confidence, and humanity.
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