Approaching a difficult topic with clarity, care and credibility
How do you make a sensitive topic feel clear and approachable? By blending expert insight with accessible language, this piece informs, reassures and guides readers with confidence.
With a move into a far bigger, purpose-built showroom on the edge of the Cotswolds imminent, independent kitchen, bathroom and bedroom design consultants Harveys Select decided that they needed rebranding to match their new surroundings.
We visited the new site to get a feel for the showroom and offices that were being built and fitted out. The client was moving from a suburban street to an atypical business park in the Cotswolds – a huge kitchen garden wall makes up one of the boundary walls, and there’s an 11th century manor house on the same road. This different catchment area meant rebranding to a design that was classic, yet stylish, reflecting the company’s values and those of its customers. It needed to work across all channels, from signage and vehicles, through to marketing collateral, the website and social media.
We put forward a selection of options for the logo from which the chosen logo was drawn, before being finished off. It was then used on all the new signage, in social media and on the website that was built and launched ahead of the showroom opening.
That looks superb! Honestly, what a balance of classic and contemporary, without being pretentious.
Alan B – Harvey’s Customer
How do you make a sensitive topic feel clear and approachable? By blending expert insight with accessible language, this piece informs, reassures and guides readers with confidence.
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