Basil Fry & Company

A smarter, stronger website: Rebuilt for clarity, confidence & conversion

The challenge

Basil Fry already had a website in progress, designed and built by a friend of a colleague. However, the project had stalled, with slow turnaround times and a final product that didn’t align with their expectations. The site structure lacked clarity, essential information was difficult to find, and the user journey wasn’t optimised to support customer enquiries. Basil Fry needed a complete reset, a redesigned website that worked seamlessly and represented the brand effectively.

Our approach

We began by stepping back and reviewing the core requirements of the website, focusing on what users needed to understand quickly and easily. From this, we developed a clean, intuitive navigation structure supported by clear signposting, making key information accessible in just a few clicks.

New site plans and interactive prototypes were created to map out the user journey. These went through several refinement rounds with the client to ensure every page, layout, and interaction felt simple, useful, and aligned with their business goals.

Once approved, we built the website from the ground up, incorporating strong calls to action and presenting all essential service details in a clear, trust‑building way. The design was fully optimised for all devices, ensuring a seamless experience on desktop, tablet, and mobile.

The results

The new website delivered a significant improvement in usability, clarity, and brand presentation. With clear information, intuitive navigation, and strong CTAs, customers were able to make informed decisions quickly, resulting in measurable business impact. After launch, Basil Fry saw:

Increased website traffic
More inbound enquiries
A noticeable rise in customer calls driven directly by the website

The project transformed their online presence into a professional, reliable, and user‑friendly platform that supports both new and returning customers.