Project Description
The challenge
A high street presence for more than 75 years, Turners was facing increased competition from other independents and chains which was adversely affecting footfall and custom.
Branding
Design
Copywriting
Direct Mail
Our approach
We like to immerse ourselves in our clients’ operations so as well as having a meeting with the owner Peter, we spoke to staff and attended eye appointments to get a better understanding of the business.
What we found was a highly knowledgeable, friendly staff offering a level of eye care far greater than most of its competitors, with a passionate owner who was also a Senior Optometrist at Bristol Eye Hospital.
We created new branding for the opticians, which included a more contemporary logo and a consumer tested USP-led engaging, direct mailing piece that included new team photography, comment from the owner and testimonials for validation.
The results
A shop refit was undertaken by Turners to coincide with the unveiling of the new brand and distribution of the promotional piece.
“The brochure has gone down a treat Steve. Our existing customers are calling saying how impressed they are and new customers are starting to book in already.”
Peter Turner
PLUS: The success of the refresh gave the client the added confidence to open up another shop on the other side of town.
Increase in call/footfall in the first month
Increase in the number of successful shops
Like what you see…
Why not get in touch?
If you have a project you’d like to discuss, we’d love to hear from you.
Call 0117 957 5400 or fill in our contact form.
Rubicon Marketing Ltd
1a Badminton Road
Downend, Bristol BS16 6BB
Like what you see…
Why not get in touch?
If you have a project you’d like to discuss, we’d love to hear from you. Call 0117 957 5400 or fill in our contact form.
Rubicon Marketing Ltd, 1a Badminton Road, Downend, Bristol BS16 6BB