Project Description
The brief
Following a brand harmonisation process Hamilton Fraser Total Landlord Insurance approached us to formulate an online campaign that would increase web traffic, enquiries and ultimately conversions in an increasingly competitive marketplace. The campaign needed to follow the brand’s tone of voice and core messaging through all the selected channels.
Design
Digital
Photography
Copywriting
Practically perfect property protection
We wanted to produce an online campaign that met the brand requirements but was also a little playful. No organisation is perfect but, looking through the client’s reviews we realised they were ‘practically perfect’ in the service they offered thus the alliteration ‘practically perfect property protection’ was born.
With the cinema release of a film about a nanny imminent we undertook a photo shoot, and created the base messaging for a series of emails and online banner adverts. Insurance is all about protection and umbrellas certainly signify that. In addition, one of the client’s key points of difference is the named contacts they provide for their customers, so both things were incorporated.
The results
In total we created the visual content for 10 different emails and four suites of animated banner adverts over the course of six months. We oversaw the photo shoot, created the copy and subject lines and designed, built and tested the emails.
“This looks amazing! You’ve done such a great job at capturing the essence of what we were after and I love the attention to detail.”
“I personally think you’ve hit the nail on the head with this email, it’s exactly what I was looking for. I’m in agreement with everything that you’ve included in the brief.”
Ioanna Drymoni, Digital Marketing Specialist, Hamilton Fraser Group
Open rate
Average clicks per email
Extra quotes in one month
Like what you see…
Why not get in touch?
If you have a project you’d like to discuss, we’d love to hear from you. Call 0117 957 5400 or fill in our contact form.
Rubicon Marketing Ltd, 1a Badminton Road, Downend, Bristol BS16 6BB
Like what you see…
Why not get in touch?
If you have a project you’d like to discuss, we’d love to hear from you.
Call 0117 957 5400 or fill in our contact form.
Rubicon Marketing Ltd
1a Badminton Road
Downend, Bristol BS16 6BB