With more than 80 team products in their catalogue each new activity has to be fresh, contemporary and challenging. Equally the marketing of each needs to be unique and instantly engaging to create the necessary level of enquiries and sales. The marketing brief required a balance of giving a flavour of the real-life activity without being too oppressive and potentially off-putting.
Following research, we chose a core image that allowed us to place the reader in a situation with the escape route shown, a stencil font that would also be recognisable to viewers of ‘Prison Break’ and a simple colour palette of black and yellow, a combination of colours which signify danger in both nature and industry.
“One of the easiest design studios to work with because there’s no hassle. High quality work done within the deadline we set and for a reasonable fee. Very easy to work with; which we have done for over 10 years. Can highly recommend.”
Michael Lynch, Director, Northgate Training