Colour is very emotive and can influence our decisions without us even realising. Have you ever noticed how many food outlets have red and yellow running through them? These colours encourage our appetite and stimulate us to make quick decisions…sneaky eh?
All design relies on a combination of elements to bring it to life and colour is one of those important elements. Get it wrong and you could put off potential buyers.
Colour increases brand recognition by 80%.
If you get the message right, colour will help create visual impact, which in turn will generate the emotion required.
Below is a simple breakdown of emotions each colour is associated with:
Red– Associated with energy, heat, danger, strength, power, determination as well as passion, desire, and love.
Orange– associated with joy, sunshine, enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow– Associated with joy, creativity, happiness, intellect, and energy.
Green– Associated with money, growth, harmony, freshness, fertility and safety.
Blue– Associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth as well as spiritual, healing and sophistication.
Purple– Associated with royalty, power, nobility, wealth, luxury, ambition, as well as wisdom, dignity, independence, creativity, mystery, and magic.
White – Associated with light, goodness, innocence, purity, perfection and cleanliness.
Black – Associated with power, elegance, formality, protection, class as well as death, evil, and mystery.
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