Project Description
Game on!
Northgate Training’s ‘The Escape Room’ is a problem-solving team challenge that taps into the popularity of escape room/locked in a room experiences, whilst offering an engaging communication and team work activity for Trainers to run.
Design
Copywriting
Direct Mail
The challenge
With more than 80 team products in their catalogue each new activity has to be fresh, contemporary and challenging. Equally the marketing of each needs to be unique and instantly engaging to create the necessary level of enquiries and sales. The marketing brief required a balance of giving a flavour of the real-life activity without being too oppressive and potentially off-putting.
Problem solved!
Following research, we chose a core image that allowed us to place the reader in a situation with the escape route shown, a stencil font that would also be recognisable to viewers of ‘Prison Break’ and a simple colour palette of black and yellow, a combination of colours which signify danger in both nature and industry.
The results
“One of the easiest design studios to work with because there’s no hassle. High quality work done within the deadline we set and for a reasonable fee. Very easy to work with; which we have done for over 10 years. Can highly recommend.”
Michael Lynch, Director, Northgate Training
Best selling game of the year!
Sales uplift in launch month
Like what you see…
Why not get in touch?
If you have a project you’d like to discuss, we’d love to hear from you.
Call 0117 957 5400 or fill in our contact form.
Rubicon Marketing Ltd
1a Badminton Road
Downend, Bristol BS16 6BB
Like what you see…
Why not get in touch?
If you have a project you’d like to discuss, we’d love to hear from you. Call 0117 957 5400 or fill in our contact form.
Rubicon Marketing Ltd, 1a Badminton Road, Downend, Bristol BS16 6BB