To comply with GDPR, Rubicon Marketing has carried out a Legitimate Interests Assessment which is documented below
Purpose of Processing
Rubicon Marketing has a legitimate interest to process personal data relating to decision makers and marketeers in medium-to-large organisations in the UK. The data is gathered from publicly available sources and directly from the companies concerned.
Lawful Business Objective
The processing is necessary in order to supply Rubicon Marketing’s clients and Rubicon Marketing itself with data for business-to-business marketing purposes; a lawful business objective specifically identified by the Privacy and Electronic Communications Regulations 2003 (PECR). Recital 47 of the GDPR identifies direct marketing as a legitimate use of personal information.
The data subjects are senior business people with decision making and/or marketing responsibilities and can reasonably expect to be contacted with marketing material relating to their professional roles.
Adequate, Relevant & Limited
The data collected is limited to names of directors and managers, their job titles, company addresses, company landline telephone numbers and corporate email addresses. If a person leaves their role, their name and contact details are deleted from the database.
If a data subject requests that their data is removed from the database, it is suppressed so that it cannot be accessed or added again at a later date.
In supplying accurate, regularly updated and targeted emails and mailings, Rubicon Marketing provides a valuable service to targeted directors, managers and marketeers.